Grethe Bestbier
A veteran of the PVC industry, Peter Ker-Fox sold his first PVC pipe in the 1990s. Since then he has played major sales and marketing roles in some of the industry’s best-known suppliers of PVC, HDPE, flexible hose and other piping solutions. In January 2022 he joined the Agrico team to help it serve a broader market.
His experience in plastic products and solutions will prove valuable to customers of Agrico, believes Agrico managing director Walter Andrag.
“Peter knows almost everyone in the industry. He has built a career out of making sure that the needs of his customers are met. I look forward to working with him to help Agrico create more value for customers,” says Walter.
Agrico currently produces and sells more than 2 000 km of PVC pipe per year, and its PVC factory in Bellville has spare capacity to produce more.
“From an economies of scale perspective, if you look at our stock holding currently and the market that we are servicing, our branches are mainly serving end-customers in the agricultural market,” says Peter.
According to Peter, entering other sectors beyond the irrigation sector is critical to fully leveraging the capabilities of the plant.
“At the end of the day, it’s a question of growth. Agrico is seen as an irrigation company, but its products can also serve other markets. We are well-positioned to serve markets such as the industrial and civil markets on top of the irrigation market.”
In pursuit of better addressing the needs of these markets, two strategic changes have already been made: Agrico PVC pipes have undergone a colour change to the industry-standard blue, and are now certified by South African Technical Auditing Services (SATAS) to comply with the respective SANS-standards.
Another step towards serving more customers will be offering Agrico pipes to other irrigation firms. It is necessary to explore ways in which Agrico can create value for irrigation customers and dealers, also when the end-customer is not doing business with an Agrico branch.
“I want to open up the playing field. I don’t want Agrico to lose the opportunity of supplying these firms, purely because an end-customer chooses not to do business with an Agrico branch,” he explains. “A farmer doing business with another irrigation supplier should still have access to high-quality well-priced PVC pipe.”
A major challenge, Peter says, will be to win the trust of these irrigation resellers. Beyond price, service and relationships are also critical, Peter believes.
“We understand that Agrico can only service a small part of the irrigation market directly. There’s a lot to be gained by also serving other irrigation firms, and we need to earn their trust and support.”
“I’ve spent 20 odd years building relationships with a lot of independent irrigation design companies, civil contractors and civil merchants, and I think my success has come from being honest and truthful in a very trying market where everyone’s trying to win orders.”
Agrico has taken a significant step toward sustainability and operational efficiency by adopting a hybrid energy system. Partnering with RenEnergy, we’ve integrated solar power and advanced battery storage to reduce our reliance on external grids, lower operational costs, and minimize our carbon footprint.
Bakkies Botha, a name synonymous with grit and perseverance on the rugby field, has found a new arena where his drive and dedication continue to flourish – the world of farming. But for Bakkies, farming is more than just a game or a career; it’s a calling, deeply connected to his love for South Africa and his commitment to the agricultural community.
At Vrymansfontein, part of the Vondeling Group in South Africa’s Paarl district, almond farming is thriving thanks to a combination of ideal climate and efficient irrigation practices. With plans to harvest its first commercial crop in 2025, the farm uses a tailored drip irrigation system designed in partnership with Agrico to meet the specific needs of almonds.
Inwoners van Lichtenburg in Noordwes ervaar al meer as twee weke lank onderbrekings in kragtoevoer, nadat ‘n Eskom-transformator gebreek het en ‘n kabelfout by ‘n minisubstasie ontstaan het. Agrico het saam met ander tegniese spanlede van plaaslike ondernemings, hulp aangebied om die probleem op te los.
Groot Phesantekraal Boerdery, naby Durbanville, is een van Suid-Afrika se oudste plase en die eerste koringplaas. In 2024 is dit ‘n diverse familieboerdery, bestuur deur die vierde en vyfde geslag van die Brink-familie. Hul vennootskap met Agrico staan deur die jare. Beide Agrico en die boerdery is in Durbanville geleë, wat hul verbintenis aan die gemeenskap versterk.
Gerrie Scholtz met springmielies, koring en lusern in die Vrystaat. Gerrie het drie jaar gelede sy eenste masjien met Agrico Web Contol toegerus as ‘n toets. Vandag is daar nie een van sy stelsels wat nie van Web Contol gebruik maak nie.
